Star Plus’ Latest Show Apsara Emerges as the #1 Daily Hindi GEC Fiction Launch of 2026 on JioHotstar

Apsara signals the growing appetite for fresh, imaginative, supernatural storytelling across screens

BIGG BOSS, INDIA’S ORIGINAL REALITY TV PHENOMENON, CROSSES 100 CRORE WATCH-TIME HOURS* ON JIOHOTSTAR

This season is ranking among JioHotstar’s top five titles in the UK, Canada and Singapore, and No. 1 on STARZPLAY in the UAE

Star Plus’ Latest Show Apsara Emerges as the #1 Daily Hindi GEC Fiction Launch of 2026 on JioHotstar

Apsara signals the growing appetite for fresh, imaginative, supernatural storytelling across screens

JioStar Presents The Collective Episode 5: D2C Brands’ Next Growth Lever

Performance media has a hard preference ceiling: it captures demand that already exists.

I’M Game – Streaming on JioHotstar from November 6

Dulquer Salmaan returns to Malayalam cinema with his latest action thriller, I’M Game, set to stream on JioHotstar on November 6.

Namit Malhotra’s Ramayana And JioHotstar Join Hands To Reimagine Digital Access To India’s Biggest Epic

In a historic move, JioHotstar and Prime Focus Studios are expanding access to Namit Malhotra’s ‘Ramayana: Part One’, bringing this iconic story closer to audiences across India.

Koffee with Karan’s final season brews a global buzz, trending at No. 1 in India, the UK, Canada and Singapore on JioHotstar

Koffee with Karan S9 is streaming on The Peacock Hub on JioHotstar, with new episodes every Wednesday at 7 PM.

The Peacock Hub Joins JioHotstar On India’s Most Famous Couch For The Final Season Of Koffee With Karan, Marking Its First-Ever Indian Collaboration!

Koffee With Karan Season 9 premieres 14 October 2026, marking a milestone moment for The Peacock Hub and for global-local content partnerships

Bethlehem Kudumba Unit Records Biggest Day 1 Performance On JioHotstar

The blockbuster starring Nivin Pauly and Mamitha Baiju premiered on JioHotstar in five languages

JioStar Consumer Products and Bonkers Corner bring Hustle’s hip-hop style off the stage with an exclusive streetwear collection

Bonkers Corner and JioStar Consumer Products have partnered as the official Drip Partner for Hustle Season 5.

Bethlehem Kudumba Unit to Stream on JioHotstar from October 2

The film has cinematography by Ajmal Sabu, editing by Akash Joseph Varghese and music composed by Vishnu Vijay.

JioStar Supercharges the Festive Season with a Power-Packed Line-Up of World Television Premieres

Spanning languages, genres and audiences, the World Television Premiere slate will ensure that there is something for everyone.

Vismaya Mohanlal’s Thudakkam to Stream on JioHotstar from September 18

Directed by Jude Anthany Joseph, the film is written by Jude Anthany Joseph, Akhil Krishna and Lineesh Nellikkal.

JioStar Kids & Family Portfolio’s 16th Local IP, ‘Jungle Tales With Mowgli’, Premieres On JioHotstar And Disney Channel On 12th September

~The series brings a timeless story with a fresh twist, offering a multiscreen viewing experience for kids and families of all generations~

Biggest Reality show launch Ever – Bigg Boss Hindi Season 20*

*Bigg Boss Hindi Season 20 Scores a Blockbuster Opening, Delivering the Biggest Premiere Episode Ever for a Reality Show on JioHotstar

JioStar Brings Four Superstars Together for One Epic Bigg Boss Moment

Vijay Sethupathi, Nagarjuna, Kichcha Sudeepa and Mohanlal share the screen in a fun new JioStar promo ahead of the 6th September premiere of Bigg Boss Tamil, Telugu, Kannada and Malayalam

JioHotstar’s Tamil Original Resort Crosses 100 Million Watch Hours, Sets New Platform Benchmark

Nearly half of the Tamil original's watch time came from Hindi, Telugu, Malayalam and Kannada audiences

Asianet Unveils ‘OG Onam’ – A 10 Day Celebration of Original Festive Entertainment

‘OG Onam’ celebrates Onam in 100% original tradition with a festive lineup of world TV premieres, marquee non-fiction, star-studded events and special episodes of beloved shows.

This Independence Day, COLORS salutes the spirit of service that beats at the heart of India’s armed forces with ‘108 Base Hospital – Uri’

~ Starring Erica Fernandes, Gashmeer Mahajani, Nikkhil Khurana, Smita Bansal, Ayoshi Talukdar and Hiten Tejwani the first-of-its-kind army hospital drama premieres on 15th August and thereafter airs Saturday-Sunday at 8:00 PM only on COLORS and JioHotstar ~

Bigg Boss Bangla Set To Premiere On 30 August On Star Jalsha And JioHotstar

Anchored in the proposition ‘Durgo Joy Shohoj Noy’, the Bangla Edition of Bigg Boss will bring together strategy, shifting alliances, emotional conflicts and an unpredictable race for the crown

‘Uyir’ to Stream on JioHotstar from August 4

Uyir will be available to stream in Malayalam, Tamil, Telugu, Kannada, and Hindi.

JioStar Acquires Exclusive Rights to Broadcast The Hundred 2026

Live coverage of all 68 matches from both men’s and women’s competitions available exclusively on JioHotstar and Star Sports Network

JioStar Entertainment Releases Episode 4 of The Collective – Decoding the Enduring Legacy of Bigg Boss

Beyond scale, Bigg Boss keeps audiences engaged for months and brands at the centre of the conversation.

Hotstar Specials ‘Land of Football’ – Streaming on JioHotstar from July 10

Produced by Waseem Haider and Anamay Prakash under the banner of Brown Crew Productions, Land of Football is directed by Haseef Hakeem.

JioHotstar Strikes Gold as Pritam & Pedro Becomes Its Most-Watched Show Ever Delivers the Biggest Opening Ever for a Scripted Show and Sets Trends Across Six Languages

Rajkumar Hirani's much-awaited OTT debut, Pritam & Pedro, has emerged as a breakout success for JioHotstar.

Mollywood Times – Streaming on JioHotstar from July 3

The film's cinematography is by Viswajith Odukkathil, while editing is handled by Nidhin Raj Arol and Abhinav Sunder Nayak.

Dhurandhar Delivers a Blockbuster Television Premiere on the JioStar Network, Reaching Over 53 Million Viewers

The premiere also delivered the highest reach for a World Television Premiere in the last five years**

DRIDAM to Stream on JioHotstar from June 12

Dridam will be available for streaming in Malayalam, Tamil, Telugu, Kannada, and Hindi, allowing audiences across India to experience this gripping thriller.

Dhurandhar The Revenge Becomes The Biggest-Ever Digital Launch, Opening To 50 Million Viewers On JioHotstar

With ~60% of watch-time coming from Connected TVs, the film reaffirmed the growing appeal of large-screen, shared viewing experiences.

MTV Splitsvilla X6 Wraps Its Biggest Season Yet, Clocking Over 260 Million Watch-Time Hours on JioHotstar

With each season, the format has continuously evolved to reflect changing audience sensibilities, while retaining its core appeal of high-energy entertainment, strategy, and emotional storytelling that keeps audiences deeply invested.

India, Get Ready to Experience Dhurandhar Like Never Before — RAW and Undekha on JioHotstar from May 22nd

Presented by Jio Studios, a B62 Studios production, Dhurandhar, written, directed, and produced by Aditya Dhar, produced by Jyoti Deshpande and Lokesh Dhar.

Seven Weddings, Six Cousins, Twenty-Six Years: ‘Cousins & Kalyanams’ to Stream on JioHotstar from May 29

The show comprises 60 episodes, with four episodes releasing every Friday.

JioHotstar to Premiere the Biggest Blockbuster of the Year — Dhurandhar: The Revenge on June 4

Fans can experience the RAW & Undekha version of Blockbuster through a special digital premiere event featuring a pre-show at 7pm, ahead of the film’s streaming debut

JioHotstar x Swiggy Unlock Match-Time Commerce at Scale, Redefining Interactive Streaming

Over 37 million users have experienced the in-app ordering experience on JioHotstar since launch

Bigg Boss Marathi Finale Clocks Stellar Viewership on Colors Marathi; Emerges as the Highest-Rated Show in Marathi Reality Genre

The grand finale drew 1.96 million viewers, while season 6 reached a total of 7.7 million viewers

JioStar Entertainment Releases Episode 3 of The Collective – Cross-Screen Reach and Effectiveness Now Decoded

This episode explores a question that has often eluded marketers: which platform is truly driving effectiveness and delivering measurable business outcomes?

JioStar Positions HD Viewing as the New Standard for TATA IPL on Linear Television with ‘Watch on HD’ Campaign

Built on a simple and culturally relevant insight that for today’s viewers, especially younger audiences, HD is no longer an upgrade, but the expected way to watch.

JioHotstar Launches Industry-First Commerce Signal-Led Advertising to Power Intent-Driven Engagement at Scale

Instamart becomes the first partner to leverage the platform’s new offering, designed to connect brands with high-intent audiences across premium content.

JioHotstar and Warner Bros. Discovery expand partnership with the exclusive launch of HBO Max in India

JioHotstar and Warner Bros. Discovery [WBD] today announced a partnership expansion that brings HBO Max to India on JioHotstar, establishing the platform as the exclusive home for HBO Max in the market.

Where Laughter Meets Flavor – ‘Comedy Cooks’ from April 18 on JioHotstar & Asianet

‘Comedy Cooks’ promises an unpredictable experience filled with surprising twists and entertaining moments in every episode.

Sambhavam Adhyayam Onnu on JioHotstar from April 15

The film features a notable cast including Askar Ali, Vineeth Kumar, Sidharth Bharathan, Senthil Krishna, and Assim Jamal. Cinematography is handled by Naveen Najose, with editing by Arjun Prakash.

Asianet Television Awards 2026 Celebrates Womanhood with the Theme “She is the Colour”

The ceremony honored outstanding achievements in Malayalam television across multiple categories, recognizing the talent and dedication of artists and technicians who contribute to the industry’s success.

COLORS clicks refresh on love in the age of digital scams with its primetime drama ‘Do Duniya Ek Dil’ @ 09:00PM

COLORS partnered with I4C to promote cyber fraud reporting via 1930 and cybercrime.gov.in

Star Jalsha Announces Bigg Boss Bangla at Eden Gardens; Sourav Ganguly to Lead the Season

With Bigg Boss Bangla, Star Jalsha is poised to redefine the non-fiction landscape in the state, setting new benchmarks in impact, conversation and audience connect.

JioHotstar Launches ChatGPT-Branded Conversational Streaming in India

Using OpenAI APIs, the voice and text interface will allow users to explore India’s largest streaming library through natural language conversations in multiple languages

Secret Stories: Roslin Trailer Out Now; Streaming from February 27 on JioHotstar

The series marks the screenwriting debut of renowned lyricist Vinayak Sasikumar, with popular Malayalam filmmaker Jeethu Joseph serving as the showrunner.

Sarvam Maya streaming on JioHotstar from January 30

Written and directed by Akhil Sathyan, the film is produced by Ajayya Kumar and Rajeev Menon under the banner of Firefly Films.

Asianet Launches New Family Drama “Ee Puzhayum Kadannu”

Tune in to “Ee Puzhayum Kadannu” on Asianet from February 2, airing Monday to Friday at 9:30 PM

Bigg Boss Marathi Season 6 Delivers a Strong Opening Across Colors Marathi and JioHotstar

Bigg Boss Marathi Season 6 opened with a grand premiere, led by host Riteish Deshmukh, and is now airing nightly at 8:00 PM on Colors Marathi and JioHotstar.

JioHotstar Introduces ‘Shop the Look’, a Seamless Product Experience Linking Content to Commerce

The in-stream commerce feature is live with NEWME as the first commerce partner for the latest season of MTV Splitsvilla.

“Hundreds of Doors, Many Contestants… and Just One Boss!” Bigg Boss Marathi Returns!

One of Marathi television’s biggest and most talked-about reality shows, BIGG BOSS Marathi—a name synonymous with grand entertainment and eagerly awaited by audiences across Maharashtra is back with a brand-new season.

Regional-Language Emerges as Impact Player on JioStar’s Record-Breaking TATA IPL ’26 Presentation

'Beyond Boundaries' showcases the multi-fold growth in regional language cricket consumption

JioStar Marks the Beginning of The Great Indian Cricket Festival as Team India Takes on West Indies, Sri Lanka, Zimbabwe and Australia

~ The Border-Gavaskar Trophy will be a high-stakes contest for India to secure a spot in the ICC World Test Championship Final ~

Premier League Clocks More Than 9 Bn Mins of Watch-Time on JioStar during 2025/26 season

~ Combined reach across linear television and digital screens grows 2.4X over the past five years ~

ESPNcricinfo is back to being Cricinfo

The name change takes Cricinfo back to its original identity when it was founded in 1993.

JioStar Takes TATA IPL 2026 Reach to an All-Time High of Over 1.2 Billion

~ 19th season of TATA IPL becomes the most-watched ever ~

JioStar Scales New Heights on TATA IPL 2026 as The Biggest Just Got Bigger

~ Cumulative reach crosses 1.06 billion screens, average match reach grows 6% YoY, and CTV emerges as the fastest-growing platform with 26% growth ~

JioStar Powers TATA IPL to Its Biggest-Ever Opening Weekend

On the back of 200+ run chases across the first two matches, the opening weekend of the 2026 edition scaled new peaks on reach and consumption across both Star Sports Network and JioHotstar.

JioStar Launches ‘The Winning Edge’ — India’s First Data-Backed Advertising Playbook to Help Brands Maximise Impact on Live Cricket

The playbook establishes cricket on JioStar as an unmatched environment for brand growth.

JioStar’s Powerplay: A Blockbuster Sponsor Start for TATA IPL 2026

JioStar, the official broadcaster and streaming partner for TATA IPL, today announced a robust roster of 27 sponsors for the 2026 season.

JioStar Reveals New Insights from BARC | Nielsen One Ads During ICC Men’s T20 World Cup 2026

In a significant milestone for India’s advertising ecosystem, JioStar today unveiled findings from BARC | Nielsen One Ads, a cross-screen measurement solution implemented during the ICC Men’s T20 World Cup 2026.

JioStar Unlocks India’s Billion-Strong Consumer Base for South East Asia Brands via Live Sports

With TATA IPL 2026 starting in less than two weeks, JioStar’s multi-screen presentation of one of the most valued sports leagues globally will provide brands a gateway to the massive consumer base.

ICC Men’s T20 World Cup 2026 sets new Global Streaming Record on JioHotstar during India–England Semi-Final

619 million views recorded on the digital platform - the highest ever for a T20

JioStar Intensifies Anti-Piracy Enforcement During ICC Men’s T20 World Cup 2026

Five IPTV apps: XCIPTV, Televizo, IPTV Smarters Pro, VU IPTV Player and XTV Ultra, were removed from Google Play in a crackdown on 36 infringing apps with 26M+ downloads.

64% of LTV Cricket Viewers Strongly Agree that Brands Advertising on LTV are More Trustworthy

Commissioned by JioStar and conducted by Kantar, the study decodes affluence and behaviour trends of Linear TV cricket audiences for advertisers.

JioStar Eclipses All Previous Benchmarks as ICC Men’s T20 World Cup 2026 Kicks Off With the Biggest-Ever Opening Day

The ICC Men’s T20 World Cup 2026 in India and Sri Lanka has enjoyed a strong start on JioStar, delivering the biggest ever opening day across JioHotstar and the Star Sports network for any ICC event.

JioStar Announces Hyundai Motor India Limited as Connected TV Co-Powered Sponsor for ICC Men’s T20 World Cup 2026

Reinforcing its leadership in premium digital sports experiences, JioStar, the official broadcaster of the ICC Men’s T20 World Cup 2026...

Delhi High Court Grants JioStar Real-Time Blocking Powers Against Rogue Streaming Websites for ICC Men’s T20 World Cup 2026

The Delhi High Court has granted JioStar an ex-parte ad-interim injunction mandating immediate real-time blocking of rogue websites illegally streaming its exclusive cricket broadcast content.

JioStar Study Demonstrates Strong Sales Uplift for FMCG Brands Advertising During IPL 2025

JioStar today announced the findings of a comprehensive study evaluating the influence of advertising on consumer purchase behaviour during the TATA IPL 2025.

From Stadiums to Screens: JioStar’s ‘TATA IPL 2025: A Year of Firsts’ Report Highlights how a Billion Viewers Came Together To Celebrate Cricket

From fan-first invites driving all-time viewership highs to consumer-centric innovations powering record engagement; from record-breaking advertiser participation to never-seen-before subscriber growth, JioStar’s TATA IPL 2025: A Year of Firsts report captures the tournament’s historic impact

Jiostar And Sony Pictures Networks India Team Up To Universalise Access For Fans To Indias Tours Of England

Mumbai, May 26, 2025: In a significant development for Indian cricket fans and the sports broadcasting ecosystem, JioStar and Sony Pictures Networks India (SPNI) today announced a collaboration for India’s tours of England in 2025 and 2026. As a part of the sharing arrangement, JioStar...

Rugby Premier League – Release

Rugby India, the National Governing Body for the sport in India, in partnership with GMR Sports, proudly presents the Rugby Premier League (RPL)—the world’s first franchise-based Rugby 7s league...

JioStar Joins IndianOil UTT as Broadcast Partner for Three Years to Elevate Table Tennis in India

National, May 8, 2025: IndianOil Ultimate Table Tennis (UTT) has entered into a three-year partnership with India’s leading sports broadcaster, JioStar, aiming to elevate the sport’s presence and popularity across the nation.

Cricket On Jiostar Attracts Record Number Of International Brands

Mumbai, April 14, 2025: As the TATA Indian Premier League (IPL) continues to draw record viewership, international brands are increasingly leveraging cricket’s massive reach and aspirational pull through JioStar’s broadcast and digital platforms. This season, Danube Properties has joined as a Co-Powered By sponsor of the TATA IPL on Star Sports, aligning its media investment with a crucial period in its property sales cycle.

Sports18 Channels Rebrand As Star Sports, Expanded Network Ushers In A New Era Of Live Sports Entertainment

Mumbai, March 17, 2025: JioStar announces the successful integration of all Sports18 channels into the Star Sports Network, effective March 15, 2025. This transition marks a significant milestone in establishing Star Sports Network as the premier one-stop destination for the biggest LIVE sports action. With the addition of Sports18 channels, Star Sports now boasts an expansive network of 24 channels...

JioHotstar Launches ‘StreamToCart Ads’, a Seamless Ad Product to Transform Video Breaks into Instant Digital Storefronts

JioHotstar has announced the rollout of StreamToCart Ads, an in-stream advertising innovation engineered to redefine the traditional marketing funnel.

‘The Billion Emotions Engine’: JioStar’s New Coffee Table Book Captures How ‘Always On’ Entertainment Powers India’s Unscripted Landscape

Across multiple franchises, the portfolio recorded 460 billion minutes of watch time, with two-thirds of watch time from younger audiences

Bigg Boss South Crosses Half a Billion Watch Hours in Just 5 Weeks; 75+ Brands Bet Big on the Franchise

Bigg Boss South franchise's biggest-ever launch across Tamil, Telugu, Kannada and Malayalam

Koffee With Karan Season 9 Only On The Peacock Hub On JioHotstar Attracts Eight Marquee Brand Partners Across Categories

Final season of the iconic chat show draws brands across payments, travel, home and consumer goods categories

JioHotstar Expands Its International Footprint with Entry into MENA

JioHotstar partners with STARZPLAY to bring its expansive entertainment universe to audiences across the Middle East and North Africa

JioStar Secures 15 Brands Across 8 Categories as the Festive Season Begins with the West Indies Tour of India

The West Indies Tour of India 2026 begins September 27 in Trivandrum

With Festive Spends Set to Rise by 46%, JioStar’s New Playbook Tells Brands Exactly How to Capture It

JioStar Entertainment launches #HarGharMeinJashn, a festive playbook with insights and solutions for brands.

JioStar’s ‘India Ke Top 1%’ Strikes Big, Onboards Seven Sponsors Ahead of Premiere

India Ke Top 1% is positioned to set a new benchmark for prime-time non-fiction entertainment in India.

Bigg Boss Bangla Creates a New Entertainment Benchmark, Emerges as Bengal’s Biggest Show on JioHotstar

Sourav Ganguly-hosted Bigg Boss Bangla delivers 3x unique viewers of the top Bengali shows* on the streaming service

Google India and JioStar Set a New Cultural Blueprint, Bringing AI-Powered Search to Millions of Indian Living Rooms

In an exciting collaboration bridging premier storytelling and digital innovation, JioStar has announced a comprehensive, multi-platform association with Google India.

JioStar’s Bigg Boss Franchise Powers Into the Festive Season With Over 95 Marquee Sponsors Across Six Languages

Bigg Boss enters its 2026 season as the country’s largest entertainment franchise, spanning six editions across six languages on the JioStar Network and JioHotstar, with over 95 sponsors....

JioHotstar Launches Globally, Taking a New Streaming Experience to Audiences Across the UK, Canada and Singapore

~ Combines one of the most comprehensive entertainment catalogues with an all-new streaming experience, interactive features, personalised recommendations and flexible subscription options ~

JioStar Brings Back the Iconic Star Brand Across the UK and Europe

Jiostar UK Ltd. today announced the return of its iconic Star brand identity, bringing back Star Plus, Star Gold and Star Bharat names to UK & Europe audiences.

JioStar Makes This Festive Season Bigg, Bringing Together Six Bigg Boss Editions Across India; Unveils India’s Bigg Reality Coffee Table Book

Bigg Boss continues to be India's most influential marketing platform, delivering 500 million+ reach and 438 billion+ viewing minutes across languages in 2025

Khatron Ke Khiladi 15 Secures Eleven Sponsors Ahead of Premiere, Marking the Franchise’s Strongest Pre-Launch Sponsor Lineup

COLORS’ marquee action-reality franchise Fear Factor: Khatron Ke Khiladi returns for its 15th season with Darr Ka Naya Daur, a bold new chapter where fear is not just physical, but psychological too.

TADKA on JioHotstar Hits 100 Million Users, Establishes Itself as the Top Destination for Micro Content Storytelling

Daily watch time per viewer surged 5X over the course of the launch phase, showing sustained engagement with the format

Eleven Marquee Brands Join JioHotstar for the Grand ‘Raw & Undekha’ Digital Premiere of Blockbuster Dhurandhar: The Revenge on June 4

The film will stream in Hindi, Tamil, Telugu, Malayalam, and Kannada, further expanding its reach across audiences nationwide.

IPL 2026: Behind the scenes at JioStar — ‘The future of sports broadcasting’

Inside JioStar's sports broadcasting powerhouse

JioStar Announces the Appointment of Bhaskar Ramesh as Head of Entertainment Sales, Digital

He joins from Google where he most recently served as Director – Omnichannel Businesses, and as a core member of the India leadership team...

JioHotstar Strengthens Product, Engineering and Technology Capabilities To Power the Next Phase of Streaming

JioHotstar is bolstering its product and engineering leadership with senior hires from global technology firms to accelerate AI-led, personalised streaming at scale.

JioStar Group Announces the Appointment of Stephan Bugaj to Shape the Next Chapter of AI in Entertainment

JioStar Group has announced the appointment of Emmy Award winner Stephan Bugaj as Senior Vice-President of GenAI Content & Technology, as it accelerates its vision for creating AI-native, next-generation experiences.

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

Artificial intelligence is no longer a peripheral tool in media workflows but is increasingly becoming the operating layer across the entire content value chain...

JioStar Secures Strong Sponsor Mix for Tata Women’s Premier League 2026

Building on the rapid rise of women’s cricket as a mainstream sporting and commercial property, the TATA Women’s Premier League (WPL) 2026 returns with its fourth edition, scheduled to run from January 9 to February 5, 2026

Kevin Vaz at Asia TV Forum & Market 2025 in Singapore

Singapore, December 2, 2025: Kevin Vaz, CEO-Entertainment, JioStar, addressed global industry leaders at the Asia TV Forum & Market 2025 in Singapore, presenting JioStar’s expanding...

JioStar and Nielsen Unveil Breakthrough Cross-Screen Measurement Study, Redefining Advertising Effectiveness in Live Sports

In a first-of-its-kind initiative, JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study for advertisers, conducted during TATA IPL 2025.

Indian Broadcasting & Digital Foundation (IBDF) Reaffirms Strength of Linear TV and Charts Future Path at 26th AGM

The Indian Broadcasting & Digital Foundation (IBDF) convened its 26th Annual General Meeting (AGM) yesterday in New Delhi. The meeting, chaired by Mr. Kevin Vaz, President of IBDF and CEO – Entertainment of JioStar India Pvt. Ltd...

JioStar launches Moment.AI, an AI-led contextual ad insertion tool to help brands ‘own the feeling, own the moment’

Mumbai, 9th September, 2025: JioStar today announced the launch of Moment.AI - an advanced AI-powered contextual advertising tool designed to help brands connect with viewers at moments of peak emotional resonance.

JIOSTAR SWEEPS GEMA INDIA AWARDS WITH 32 METALS – 15 GOLDS AND 17 SILVERS ACROSS CATEGORIES

Mumbai, September 8, 2025: At the 2025 edition of The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) India Awards, JioStar emerged as one of the night’s biggest winners, walking away with an impressive 32 metals – 15 Golds and 17 Silvers.

Bigg Boss Season 19 smashes records with the biggest-ever OTT opening for the franchise in India, recording the highest Day 1 Video Views on JioHotstar

August 29, 2025; National: Bigg Boss Season 19 has taken off to a flying start on JioHotstar, setting a new benchmarks with the franchise’s biggest OTT opening in India and the most-watched Day 1 video views.

JioStar Reveals Festive Sentiment Survey 2025: 92% of Indians Set to Continue or Boost Spending in 2025

Mumbai, 12th August, 2025 - As the country gears up for the upcoming festive season, JioStar today released the 2025 edition of the JioStar Festive Sentiment Survey which reveals that 92% of Indian consumers plan to continue or increase their festive spending...

A Big Bold Return – Kyunki Saas Bhi Kabhi Bahu Thi Records Over 1.6 Billion Minutes Watch Time In Launch Week

Mumbai, August 7, 2025: Kyunki Saas Bhi Kabhi Bahu Thi made a historic return to Indian television on 29th July and the response was nothing short of phenomenal.

Kevin Vaz, CEO – Entertainment, JioStar, Appointed President of the Indian Digital Media Industry Foundation (IDMIF)

Mumbai, 04 August 2025: The Indian Digital Media Industry Foundation (IDMIF), a subsidiary of the Indian Broadcasting...

Strong 11-Brand Sponsor Lineup Fuels Colors’ New Weekend Reality Offering – Pati Patni Aur Panga

Mumbai, Aug 1, 2025: For over a decade, COLORS has stood as a pioneer in homegrown non-fiction entertainment, consistently creating original formats that redefine family viewing in India.

17 Years. One COLORS. Endless Stories

When COLORS launched in 2008, the canvas of Indian television exploded with disruptive storytelling that shattered conventions and redefined the Hindi GEC landscape. Over the past 17 years, we have painted screens and hearts with vibrant stories that matter...

Star Gold Brings the World Television Premiere of ‘Chhaava’ This Independence Day Weekend

Mumbai, July 29, 2025: This Independence Day weekend, Star Gold presents the World Television Premiere of Chhaava on 17th August 2025. A powerful period drama that traces the extraordinary life of...

JioStar Unlocks Massive Brand Interest for the Return of Kyunki Saas Bhi Kabhi Bahu Thi; Eight Sponsors Sign On for the Show So Far

Mumbai, July 28, 2025: The return of the iconic show, Kyunki Saas Bhi Kabhi Bahu Thi, has created unprecedented buzz amongst viewers and brands.

Jiostar Launches Connected TV Playbook to Decode India’s Premium Living Room Audiences

Mumbai, 21st July, 2025: In an era where living rooms are turning into high-attention, shared digital spaces, JioStar Entertainment has launched its first-ever Connected TV (CTV) Playbook, a data-rich guide focused on the streaming platform’s Entertainment content.

JioHotstar’s Special Ops 2 Onboards 14 Sponsors Ahead of Its Launch

Mumbai, 11 July 2025: JioHotstar’s highly anticipated original series Special Ops 2 has onboarded 14 sponsors, setting a new benchmark for brand partnerships on a scripted streaming title. Set to premiere on July 18, Special Ops 2 has...

“JioStar’s Vision: Bold, Culturally Rooted and Scalable Storytelling for a Young, Diverse India” – Alok Jain & Krishnan Kutty at APOS 2025

Bali, June 26, 2025: JioStar Entertainment leaders, Alok Jain and Krishnan Kutty...

“We Don’t Think of Success as Building for India, We Think of It as Building from India” – Sushant Sreeram, Head of SVOD Business and CMO, JioStar at APOS 2025

Bali, June 26, 2025: At APOS 2025, held in Bali and organized by Media Partners Asia...

Star Utsav Reigns Supreme for 8 Straight Weeks

Mumbai, 10 June 2025: Star Utsav continues its streak as the number one Free-to-Air (FTA) Channel for eight consecutive weeks*. Since its re-entry to the FTA universe, the channel has consistently held the leadership position, driven by a compelling mix of popular shows and culturally resonant storytelling.

JIOSTAR UNVEILS JIOSTARVERSE: A DATA-DRIVEN INFLUENCER MARKETING PLATFORM

Mumbai, 07 May, 2025: As influencer marketing evolves into a more measurable impact and ROI-driven space, JioStar has announced the launch of JioStarverse, a data-led influencer marketing platform built for brands and agencies navigating an increasingly complex creator economy.

JioStar MegaBlast Sparks an Unforgettable Akshaya Tritiya Celebration for Reliance Jewels

Mumbai, 29 April 2025 — Reliance Jewels launches the 10th edition of its Jewels of India series with the Tirupati Collection, inspired by the rich spiritual and cultural heritage of Tirupati. Timed perfectly with Akshaya Tritiya—a key gold-buying festival in India—the new collection brings together...

JioStar Unveils MegaBlast: India’s Largest One-Day Ad Takeover Across TV and Digital

Mumbai, 21 April, 2025: JioStar announces the launch of MegaBlast, a bold new media product that helps brands capture attention at scale, in just one day. In today’s cluttered and fast-paced market, brands are constantly seeking newer, bolder ways to stand out. Whether it’s launching...

Star Utsav Emerges as the #1 Free-To-Air Channel in the First 11 Days of its Return to the Freedish Platform

Mumbai, 21 April 2025: Star Utsav has made a remarkable return to the Free-to-Air (FTA) television space, following its re-entry on Free Dish on 1st April 2025. The channel has firmly established its position as the leading Free-to-Air channel and has garnered an impressive 111 million viewers* within just 11 days...

Jiostar Network Onboards 28 Sponsors for the TV Premiere of Pushpa 2: The Rule

Mumbai, 11 April 2025: As the countdown begins for one of the most anticipated television events of the year, Pushpa 2: The Rule is set to make its World Television Premiere on April 13 & 14, 2025.

Nick Ends The Year On A High; Reigns As India’s No. 1 Kids’ Channel For The 11th Consecutive Year!

Mumbai, 9 April, 2025 - Nick, India’s leading kids’ entertainment channel, continues its unparalleled winning streak, closing the year as the No. 1 channel in the kids’ category for the 11th year in a row. Backed by a powerhouse content slate, robust engagement across platforms and strong co-viewership...

JioHotstar – Unveiling Infinite Possibilities

February 14th, 2025 | National – JioStar, the recently formed JV with the merger of Viacom18 and Star India, announced the launch of JioHotstar, bringing together JioCinema and Disney+ Hotstar – two of India’s leading platforms for premium sports, entertainment and lots more. This coming together of brands...

Reliance and Disney Announce Completion of Transaction to Form Joint Venture to Bring Together the Most Iconic and Engaging Entertainment Brands in India

Mumbai / Burbank, Calif., 14th November 2024: Reliance Industries Limited (“RIL”), Viacom 18 Media Private Limited (“Viacom18”) and The Walt Disney Company (NYSE:DIS) ( “Disney”) today announced that following the approval by the Hon’ble NCLT Mumbai...

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