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Regional-Language Emerges as Impact Player on JioStar’s Record-Breaking TATA IPL ’26 Presentation
06 October 2026
~ JioStar initiative Beyond Boundaries showcases the multi-fold growth in regional language cricket consumption ~ Mumbai, 6th October 2026: JioStar today announced the launch of ‘Beyond Boundaries’, an initiative that brings advertisers closer to the growing and highly engaged regional-language...
JioStar Marks the Beginning of The Great Indian Cricket Festival as Team India Takes on West Indies, Sri Lanka, Zimbabwe and Australia
25 August 2026
~ Four bilateral series across formats to span Navaratri to Holi on JioHotstar and Star Sports Network ~ ~ ODIs will serve as vital preparation grounds for the ICC Men’s Cricket World Cup 2027 ~ ~ The Border-Gavaskar Trophy will...
Premier League Clocks More Than 9 Bn Mins of Watch-Time on JioStar during 2025/26 season
10 August 2026
~ Combined reach across linear television and digital screens grows 2.4X over the past five years ~ Mumbai, August 10 2026: JioStar today released The Beautiful Game’s Indian Decade, a study conducted in partnership with Nielsen, showcasing the Premier League’s burgeoning...
ESPNcricinfo is back to being Cricinfo
23 June 2026
June 23, 2026, Mumbai: JioStar announced today that ESPNcricinfo will be rebranded as Cricinfo. The rebranding of the world’s leading cricket website is a key step in the operational transition, following the terms agreed as part of the merger between...
JioStar Takes TATA IPL 2026 Reach to an All-Time High of Over 1.2 Billion
15 June 2026
~ 19th season of TATA IPL becomes the most-watched ever ~ ~ Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth ~ ~ The 2026 Final became the most-watched match in TATA IPL across screens ~ Mumbai, June 15, 2026: JioStar today announced another...
JioStar Scales New Heights on TATA IPL 2026 as The Biggest Just Got Bigger
08 May 2026
~ Cumulative reach crosses 1.06 billion screens ~ ~ Average match reach grows by 6% over last year ~ ~ CTV emerges as fastest-growing platform, reach up 26% YoY ~ Mumbai, May 8, 2026: JioStar today announced that TATA IPL 2026...
JioStar Powers TATA IPL to Its Biggest-Ever Opening Weekend
01 April 2026
~ TATA IPL 2026 opening weekend reach crosses 515 million across all screens ~ ~ CTV reach up goes up by 30%, concurrency grows 61% ~ ~ First two matches TVR on LTV grows by 24% ~ Mumbai, April 1, 2026: JioStar reaffirmed its status as the undisputed...
JioStar Launches ‘The Winning Edge’ — India’s First Data-Backed Advertising Playbook to Help Brands Maximise Impact on Live Cricket
26 March 2026
~New brands on live cricket see up to 6.9x higher brand awareness and up to 10.8x higher purchase intent; multi-screen campaigns deliver up to 7x uplift~ Download ‘The Winning Edge’ Playbook HERE 27 March 2026, Mumbai: JioStar today released The...
JioStar’s Powerplay: A Blockbuster Sponsor Start for TATA IPL 2026
26 March 2026
~ Spanning diverse categories from AI, Consumer Electronics, EV, FMCG and more, the TATA IPL 2026 sponsor line-up reflects the unmatched advertising power of India’s largest unified sports platform ~ 26th March 2026, Mumbai: JioStar, the official broadcaster and streaming partner...
JioStar Reveals New Insights from BARC | Nielsen One Ads During ICC Men’s T20 World Cup 2026
24 March 2026
24th March 2026, Mumbai: In a significant milestone for India’s advertising ecosystem, JioStar today unveiled findings from BARC | Nielsen One Ads, a cross-screen measurement solution implemented during the ICC Men’s T20 World Cup 2026, demonstrating how integrated television and...