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64% of LTV Cricket Viewers Strongly Agree that Brands Advertising on LTV are More Trustworthy
23 February 2026
Mumbai, February 23, 2026 – JioStar today released the LTV Cricket Audience Insights study. The research commissioned by JioStar and conducted by Kantar, the world’s leading marketing data and analytics company, provides a comprehensive look into the affluence signals and consumer behaviour of Linear TV (LTV) cricket audiences, offering...
JioStar Eclipses All Previous Benchmarks as ICC Men’s T20 World Cup 2026 Kicks Off With the Biggest-Ever Opening Day
11 February 2026
Opening Day all platform consumption grows 59% over the 2024 edition Opening Day reach on JioHotstar up by 81% over the last edition TVR for India’s opening fixture against the USA goes up by 41%, digital reach up by 98%...
JioStar Announces Hyundai Motor India Limited as Connected TV Co-Powered Sponsor for ICC Men’s T20 World Cup 2026
03 February 2026
Mumbai, 03 February 2026: Reinforcing its leadership in premium digital sports experiences, JioStar, the official broadcaster of the ICC Men’s T20 World Cup 2026, has onboarded Hyundai Motor India Limited (HMIL) as the Connected TV (CTV) Co-powered Sponsor for the tournament on JioHotstar. The association underscores JioStar’s growing role as...
Delhi High Court Grants JioStar Real-Time Blocking Powers Against Rogue Streaming Websites for ICC Men’s T20 World Cup 2026
02 February 2026
The Delhi High Court has granted an ex-parte ad-interim injunction in favour of JioStar India Private Limited, directing the immediate and real-time blocking of rogue websites found to be illegally streaming cricket content over which JioStar holds exclusive broadcast reproduction...
JioStar Study Demonstrates Strong Sales Uplift for FMCG Brands Advertising During IPL 2025
13 January 2026
Mumbai, January 13, 2026 – JioStar today announced the findings of a comprehensive study evaluating the influence of advertising on consumer purchase behaviour during the TATA IPL 2025. Drawing from offline sales data across 4,400+ retail stores nationwide, the study covered...
From Stadiums to Screens: JioStar’s ‘TATA IPL 2025: A Year of Firsts’ Report Highlights how a Billion Viewers Came Together To Celebrate Cricket
25 June 2025
From fan-first invites driving all-time viewership highs to consumer-centric innovations powering record engagement; from record-breaking advertiser participation to never-seen-before subscriber growth, JioStar’s TATA IPL 2025: A Year of Firsts report captures the tournament’s historic impact Bali, Indonesia, June 25, 2025:...
Jiostar And Sony Pictures Networks India Team Up To Universalise Access For Fans To Indias Tours Of England
26 May 2025
– India’s tours of England will stream live on JioHotstar over 2025 and 2026, while Sony Entertainment Television retains the television rights – Mumbai, May 26, 2025: In a significant development for Indian cricket fans and the sports broadcasting ecosystem,...
Rugby Premier League – Release
19 May 2025
A New Era for Rugby 7s in India: Franchise-Based League Set to Launch in Mumbai on June 1, 2025 Mumbai, 4th April 2025: Rugby India, the National Governing Body for the sport in India, in partnership with GMR Sports, proudly...
JioStar Joins IndianOil UTT as Broadcast Partner for Three Years to Elevate Table Tennis in India
08 May 2025
– JioStar to broadcast high-octane IndianOil UTT action live on Star Sports and JioHotstar in three languages – National, May 8, 2025: IndianOil Ultimate Table Tennis (UTT) has entered into a three-year partnership with India’s leading sports broadcaster, JioStar,...
Cricket On Jiostar Attracts Record Number Of International Brands
20 April 2025
Danube Properties, Lattafa Perfumes among the latest global players leveraging TATA IPL’s premium reach Mumbai, April 14, 2025: As the TATA Indian Premier League (IPL) continues to draw record viewership, international brands are increasingly leveraging cricket’s massive reach and aspirational...