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JioStar Secures Strong Sponsor Mix for Tata Women’s Premier League 2026
12 January 2026
Mumbai, January 12, 2026: Building on the rapid rise of women’s cricket as a mainstream sporting and commercial property, the TATA Women’s Premier League (WPL) 2026 returns with its fourth edition, scheduled to run from January 9 to February 5, 2026. JioStar,...
Kevin Vaz at Asia TV Forum & Market 2025 in Singapore
02 December 2025
Singapore, December 2, 2025: Kevin Vaz, CEO-Entertainment, JioStar, addressed global industry leaders at the Asia TV Forum & Market 2025 in Singapore, presenting JioStar’s expanding scale and its emergence as one of the world’s most influential content engines. In his...
JioStar and Nielsen Unveil Breakthrough Cross-Screen Measurement Study, Redefining Advertising Effectiveness in Live Sports
01 December 2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study for advertisers, conducted during TATA IPL 2025. The comprehensive study spanning five leading brands revealed groundbreaking insights into...
Indian Broadcasting & Digital Foundation (IBDF) Reaffirms Strength of Linear TV and Charts Future Path at 26th AGM
14 October 2025
New Delhi, September 30, 2025: The Indian Broadcasting & Digital Foundation (IBDF) convened its 26th Annual General Meeting (AGM) yesterday in New Delhi. The meeting, chaired by Mr. Kevin Vaz, President of IBDF and CEO – Entertainment of JioStar India Pvt....
JioStar launches Moment.AI, an AI-led contextual ad insertion tool to help brands ‘own the feeling, own the moment’
10 September 2025
Mumbai, 9th September, 2025: JioStar today announced the launch of Moment.AI – an advanced AI-powered contextual advertising tool designed to help brands connect with viewers at moments of peak emotional resonance. Built on the brand promise of own the feeling,...
JIOSTAR SWEEPS GEMA INDIA AWARDS WITH 32 METALS – 15 GOLDS AND 17 SILVERS ACROSS CATEGORIES
08 September 2025
~From Promo and Video Campaigns to Craft, Design, Social Media and Branded Partnerships, JioStar earned recognition across the board~ Mumbai, September 8, 2025 – At the 2025 edition of The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) India...
Bigg Boss Season 19 smashes records with the biggest-ever OTT opening for the franchise in India, recording the highest Day 1 Video Views on JioHotstar
29 August 2025
Bigg Boss Season 19 delivers the strongest Day 1 performance yet — marking the biggest OTT opening for any Bigg Boss in India The launch episode delivered 3x higher reach and 2.4x higher watch-time vs last season on JioHotstar Peak...
JioStar Reveals Festive Sentiment Survey 2025: 92% of Indians Set to Continue or Boost Spending in 2025
12 August 2025
~ Along with the survey, JioStar unveils its power packed 2025 festive line-up~ ~ JioStar Festive Sentiment Survey 2025 reveals strong consumer confidence, digital-first discovery and high persuasion potential for brands ~ ~With a ₹16,500 average budget and 65% still...
A Big Bold Return – Kyunki Saas Bhi Kabhi Bahu Thi Records Over 1.6 Billion Minutes Watch Time In Launch Week
07 August 2025
~The show’s return marks the biggest Hindi GEC fiction launch in the last 5 years across TV and streaming~ ~ 31.1 Million viewers tuned in on Star Plus in the first four days of the launch, making it the most...
Kevin Vaz, CEO – Entertainment, JioStar, Appointed President of the Indian Digital Media Industry Foundation (IDMIF)
04 August 2025
Mumbai, 04 August 2025: The Indian Digital Media Industry Foundation (IDMIF), a subsidiary of the Indian Broadcasting & Digital Foundation (IBDF), today announced the appointment of Mr. Kevin Vaz as its new President. The decision was taken at the IDMIF...