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Bigg Boss Season 19 smashes records with the biggest-ever OTT opening for the franchise in India, recording the highest Day 1 Video Views on JioHotstar

Bigg Boss Season 19 smashes records with the biggest-ever OTT opening for the franchise in India, recording the highest Day 1 Video Views on JioHotstar

29 August 2025

Bigg Boss Season 19 delivers the strongest Day 1 performance yet — marking the biggest OTT opening for any Bigg Boss in India The launch episode delivered 3x higher reach and 2.4x higher watch-time vs last season on JioHotstar Peak...

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JioStar Reveals Festive Sentiment Survey 2025: 92% of Indians Set to Continue or Boost Spending in 2025

JioStar Reveals Festive Sentiment Survey 2025: 92% of Indians Set to Continue or Boost Spending in 2025

12 August 2025

~ Along with the survey, JioStar unveils its power packed 2025 festive line-up~ ~ JioStar Festive Sentiment Survey 2025 reveals strong consumer confidence, digital-first discovery and high persuasion potential for brands ~ ~With a ₹16,500 average budget and 65% still...

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A Big Bold Return – Kyunki Saas Bhi Kabhi Bahu Thi Records Over 1.6 Billion Minutes Watch Time In Launch Week

A Big Bold Return – Kyunki Saas Bhi Kabhi Bahu Thi Records Over 1.6 Billion Minutes Watch Time In Launch Week

07 August 2025

~The show’s return marks the biggest Hindi GEC fiction launch in the last 5 years across TV and streaming~ ~ 31.1 Million viewers tuned in on Star Plus in the first four days of the launch, making it the most...

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Kevin Vaz, CEO – Entertainment, JioStar, Appointed President of the Indian Digital Media Industry Foundation (IDMIF)

Kevin Vaz, CEO – Entertainment, JioStar, Appointed President of the Indian Digital Media Industry Foundation (IDMIF)

04 August 2025

Mumbai, 04 August 2025: The Indian Digital Media Industry Foundation (IDMIF), a subsidiary of the Indian Broadcasting & Digital Foundation (IBDF), today announced the appointment of Mr. Kevin Vaz as its new President. The decision was taken at the IDMIF...

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Strong 11-Brand Sponsor Lineup Fuels Colors’ New Weekend Reality Offering – Pati Patni Aur Panga

Strong 11-Brand Sponsor Lineup Fuels Colors’ New Weekend Reality Offering – Pati Patni Aur Panga

01 August 2025

~Brands Across FMCG, Auto, Finance & Retail sponsor the newest reality show from JioStar Network~ Mumbai, Aug 1, 2025: For over a decade, COLORS has stood as a pioneer in homegrown non-fiction entertainment, consistently creating original formats that redefine family...

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17 Years. One COLORS. Endless Stories

17 Years. One COLORS. Endless Stories

01 August 2025

When COLORS launched in 2008, the canvas of Indian television exploded with disruptive storytelling that shattered conventions and redefined the Hindi GEC landscape. Over the past 17 years, we have painted screens and hearts with vibrant stories that matter, from tackling child marriage...

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Star Gold Brings the World Television Premiere of ‘Chhaava’ This Independence Day Weekend

Star Gold Brings the World Television Premiere of ‘Chhaava’ This Independence Day Weekend

29 July 2025

The acclaimed historical epic airs on 17th August, with Tide+ on board as presenting sponsor and Adani Ambuja Cement as a special partner Mumbai, July 29, 2025: This Independence Day weekend, Star Gold presents the World Television Premiere of Chhaava...

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JioStar Unlocks Massive Brand Interest for the Return of Kyunki Saas Bhi Kabhi Bahu Thi; Eight Sponsors Sign On for the Show So Far

JioStar Unlocks Massive Brand Interest for the Return of Kyunki Saas Bhi Kabhi Bahu Thi; Eight Sponsors Sign On for the Show So Far

28 July 2025

~Leading FMCG, auto, finance and retail brands align with the show’s legacy and cross-generational appeal~ Mumbai, July 28, 2025: The return of the iconic show, Kyunki Saas Bhi Kabhi Bahu Thi, has created unprecedented buzz amongst viewers and brands. Ahead...

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Jiostar Launches Connected TV Playbook to Decode India’s Premium Living Room Audiences

Jiostar Launches Connected TV Playbook to Decode India’s Premium Living Room Audiences

21 July 2025

~The CTV Playbook Reveals 3.1X Co-Viewing, 90% Affluent Audiences and 85% Surge in Watch Time~ Mumbai, 21st July, 2025: In an era where living rooms are turning into high-attention, shared digital spaces, JioStar Entertainment has launched its first-ever Connected TV...

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JioHotstar’s Special Ops 2 Onboards 14 Sponsors Ahead of Its Launch

JioHotstar’s Special Ops 2 Onboards 14 Sponsors Ahead of Its Launch

11 July 2025

~Breaks record for brand partnerships on a scripted OTT original, with sponsors across auto, tech, finance, QSR, and luxury categories~ Mumbai, 11 July 2025: JioHotstar’s highly anticipated original series Special Ops 2 has onboarded 14 sponsors, setting a new benchmark...

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