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Jiostar Launches Connected TV Playbook to Decode India’s Premium Living Room Audiences

Jiostar Launches Connected TV Playbook to Decode India’s Premium Living Room Audiences

21 July 2025

~The CTV Playbook Reveals 3.1X Co-Viewing, 90% Affluent Audiences and 85% Surge in Watch Time~ Mumbai, 21st July, 2025: In an era where living rooms are turning into high-attention, shared digital spaces, JioStar Entertainment has launched its first-ever Connected TV...

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JioHotstar’s Special Ops 2 Onboards 14 Sponsors Ahead of Its Launch

JioHotstar’s Special Ops 2 Onboards 14 Sponsors Ahead of Its Launch

11 July 2025

~Breaks record for brand partnerships on a scripted OTT original, with sponsors across auto, tech, finance, QSR, and luxury categories~ Mumbai, 11 July 2025: JioHotstar’s highly anticipated original series Special Ops 2 has onboarded 14 sponsors, setting a new benchmark...

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“JioStar’s Vision: Bold, Culturally Rooted and Scalable Storytelling for a Young, Diverse India” – Alok Jain & Krishnan Kutty at APOS 2025

“JioStar’s Vision: Bold, Culturally Rooted and Scalable Storytelling for a Young, Diverse India” – Alok Jain & Krishnan Kutty at APOS 2025

26 June 2025

~ JioStar shares its intent to increasing South programming volume for Gen Z by 7 to 10 times~ ~Content Chiefs emphasize the broadcaster’s role as a collaborator rather than a gatekeeper~ Bali, June 26, 2025: JioStar Entertainment leaders, Alok Jain...

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“We Don’t Think of Success as Building for India, We Think of It as Building from India” – Sushant Sreeram, Head of SVOD Business and CMO, JioStar at APOS 2025

“We Don’t Think of Success as Building for India, We Think of It as Building from India” – Sushant Sreeram, Head of SVOD Business and CMO, JioStar at APOS 2025

26 June 2025

“Our Focus Is to Retain Audience Love and Loyalty While Continuing to Innovate” – Sushant Sreeram, Head of SVOD Business and CMO, JioStar at APOS 2025 Bali, June 26, 2025: At APOS 2025, held in Bali and organized by Media...

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Star Utsav Reigns Supreme for 8 Straight Weeks

Star Utsav Reigns Supreme for 8 Straight Weeks

10 June 2025

Mumbai, 10 June 2025: Star Utsav continues its streak as the number one Free-to-Air (FTA) Channel for eight consecutive weeks*. Since its re-entry to the FTA universe, the channel has consistently held the leadership position, driven by a compelling mix...

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JIOSTAR UNVEILS JIOSTARVERSE: A DATA-DRIVEN INFLUENCER MARKETING PLATFORM

JIOSTAR UNVEILS JIOSTARVERSE: A DATA-DRIVEN INFLUENCER MARKETING PLATFORM

07 May 2025

 ~ Driving smarter, data-led, and measurable decisions in a performance-first creator economy ~ Mumbai, 07 May, 2025: As influencer marketing evolves into a more measurable impact and ROI-driven space, JioStar has announced the launch of JioStarverse, a data-led influencer marketing...

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JioStar MegaBlast Sparks an Unforgettable Akshaya Tritiya Celebration for Reliance Jewels

JioStar MegaBlast Sparks an Unforgettable Akshaya Tritiya Celebration for Reliance Jewels

30 April 2025

Mumbai, 29 April 2025 — Reliance Jewels launches the 10th edition of its Jewels of India series with the Tirupati Collection, inspired by the rich spiritual and cultural heritage of Tirupati. Timed perfectly with Akshaya Tritiya—a key gold-buying festival in...

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JioStar Unveils MegaBlast: India’s Largest One-Day Ad Takeover Across TV and Digital

JioStar Unveils MegaBlast: India’s Largest One-Day Ad Takeover Across TV and Digital

24 April 2025

A never-before, one-day advertising phenomenon — delivering 365 MN reach, 4.5 BN+ ad views, and one brand exposure every 6 seconds Mumbai, 21 April, 2025: JioStar announces the launch of MegaBlast, a bold new media product that helps brands capture...

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Star Utsav Emerges as the #1 Free-To-Air Channel in the First 11 Days of its Return to the Freedish Platform

Star Utsav Emerges as the #1 Free-To-Air Channel in the First 11 Days of its Return to the Freedish Platform

21 April 2025

Mumbai, 21 April 2025: Star Utsav has made a remarkable return to the Free-to-Air (FTA) television space, following its re-entry on Free Dish on 1st April 2025. The channel has firmly established its position as the leading Free-to-Air channel and...

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Jiostar Network Onboards 28 Sponsors for the TV Premiere of Pushpa 2: The Rule

Jiostar Network Onboards 28 Sponsors for the TV Premiere of Pushpa 2: The Rule

11 April 2025

~ From FMCG to consumer durables and lifestyle brands, marquee advertisers line up for South India’s much awaited TV event on April 13 and 14~ Mumbai, 11 April 2025: As the countdown begins for one of the most anticipated television...

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