10 September 2025
Mumbai, 9th September, 2025: JioStar today announced the launch of Moment.AI – an advanced AI-powered contextual advertising tool designed to help brands connect with viewers at moments of peak emotional resonance. Built on the brand promise of own the feeling, own the moment, this one-of-its-kind innovation leverages artificial intelligence and machine learning to scan video content, decode emotions and objects, and strategically place ads at the most contextually relevant points.
“With Moment.AI, we are introducing a technology-driven solution that enables brands to integrate messaging at natural points of emotional impact, making campaigns more effective for brands and engaging for viewers. Our constant endeavour is to innovate and create advertising solutions that are not only effective but also meaningful, and Moment.AI is a step forward in that direction,” said Mahesh Shetty, Head of Revenue – Entertainment, JioStar.
Moment.AI uses advanced AI algorithms to scan content and identify over 600 emotions and objects across video streams. By tagging feelings and moments such as smiles, celebrations, or family interactions, the tool ensures brand messaging naturally aligns with the context of the story instead of disrupting it. It is a solution built for all brands across categories, enabling them to maximise contextual and relevant moments with their audiences. Designed for versatility, it caters to multiple categories, including handsets, jewellery, skincare, gifting, food and beverages, home décor, fashion, and festivals, ensuring contextual brand visibility across key consumption moments. Anchored on the R.A.C.E. framework of Reach, Attention, Connection, and Effectiveness, Moment.AI guarantees stronger brand visibility, higher recall, deeper audience connection and measurable impact.
Moment.AI is active across JioStar’s Entertainment network and is poised to go live on JioHotstar soon. Early studies indicate an uplift of 34% in advertising effectiveness compared to conventional placements*.
With this launch, JioStar reinforces its commitment to building the future of advertising by combining technology with insight, empowering brands to truly own the feeling and own the moment.
*Source – (T-Vision study, 300 households, Mumbai and Indore)
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About JioStar:
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.