MTV X Point Cove Kids' Collection
Viacom18 Consumer Products, the consumer merchandising and licensing arm of Viacom18, collaborates with Point Cove, California Clothing Company to introduce a playful range of apparel for kids aged 3-14 years.
JioStar Consumer Products is a key player in the growing licensing and merchandising space in India. It brings to life top indigenous and global brands like MTV, Roadies, Colors, Star India, Nickelodeon and Disney Junior along with Garfield, SpongeBob, PAW Patrol, Dora, CoComelon, LOL Surprise, and Smiley through products across fashion, school supplies, toys, and more...
Through innovative collaborations —including new ventures like Roadies Koffeehouz and Roadies Gym, JioStar Consumer Products has cut beyond the conventional L&M categories. The business aims to fuel the licensing ecosystem and become a joyful part of fans’ lives at every stage— from infants and tweens to teens and young adults — by creating delightful products that bring beloved brands and characters closer to their fans in exciting, meaningful ways.
At JioStar, we believe in creating a relationship with our consumers across multiple touch-points. Our Consumer Products business, therefore, works towards bringing alive content and the spirit they embody. Roadies is one of our network’s longest-running shows and has a cult of its own, making it a perfect fit for extending into a lifestyle franchise. After launching Roadies range of apparels, accessories and well-being products, we are happy to bring an out of TV Roadies experience The rugged Roadies environment with its ritualistic activities and striking interiors will bring alive a larger than life essence to the cafés and clubs. To incorporate the feeling of live experiences, the experientials will showcase theme-based insights, entertainment via Roadies inspired events, task zones, and activities, making it a go-to place for Roadies enthusiasts.
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