JioStar Consumer Products is a key player in the growing licensing and merchandising space in India. It brings to life top indigenous  and global brands like MTV, Roadies, Colors, Star India, Nickelodeon and Disney Junior along with Garfield, SpongeBob, PAW Patrol, Dora, CoComelon, LOL Surprise, and Smiley through products across fashion, school supplies, toys, and more.

Through innovative collaborations —including new ventures like Roadies Koffeehouz and Roadies Gym, JioStar Consumer Products has cut beyond the conventional L&M categories. The business aims to fuel the licensing ecosystem and  become a joyful part of fans’ lives at every stage— from infants and tweens to teens and young adults — by creating delightful products that bring beloved brands and characters closer to their fans in exciting, meaningful ways. 2