12 January 2026

JioStar Secures Strong Sponsor Mix for Tata Women’s Premier League 2026

Mumbai, January 12, 2026: Building on the rapid rise of women’s cricket as a mainstream sporting and commercial property, the TATA Women’s Premier League (WPL) 2026 returns with its fourth edition, scheduled to run from January 9 to February 5, 2026. JioStar, the official broadcaster and streaming partner, has secured a strong and diverse roster of 15 sponsors for the upcoming season, reflecting the league’s growing scale, credibility, and appeal across consumer markets. Sponsors for TATA WPL 2026 include State Bank of India (SBI), BHIM UPI, Kingfisher Premium Packaged Drinking Water, Kalyan Jewellers, TVS Eurogrip Tyres, VIDA, OpenAI (ChatGPT), OnePlus, Tata Capital, Policybazaar, Pidilite, Wipro, Reckitt Benckiser India, Mast Masala and Crystal Cook N Serve.

While traditional stronghold categories such as FMCG, beverages, consumer technology continue to demonstrate sustained confidence in the league, this season also sees the expanding presence of emerging categories including BFSI, fintech and payments, auto and EV sectors, gems and jewellery retail and AI, signalling the WPL’s evolution into a platform that attracts both established market leaders and future-facing brands. This widening sponsor mix underscores how the WPL has moved beyond being an emerging sports property to one that offers meaningful scale, cultural relevance and sustained engagement.

Anup Govindan, Head – Sports Sales, JioStar said, “WPL 2026 marks a clear inflection point for women’s cricket, both in terms of scale and commercial intent. Brands today are looking beyond short-term visibility to build deeper, long-term associations and WPL offers a compelling platform that delivers scale, high engagement and strong connect. The diversity of categories coming on board reflects growing confidence in women’s cricket as a premium and impactful media property.”

“We are excited to partner with brands that share our vision of building women’s cricket into a long-term world-class sporting league,” he added.

The TATA WPL 2026 kicks off on January 9, with the opening match featuring Mumbai Indians taking on Royal Challengers Bengaluru. Fans can catch all the action live on the Star Sports Network, with digital streaming available exclusively on JioHotstar.