Roadies is the longest running youth reality show on Indian television. When it premiered on MTV in 2003, it instantly became a revolution. Today “Roadies” stands for Grit, Passion & Perseverance. And is one of the most watched reality shows across OTT and TV. This universe has only evolved over the past 20 years, becoming a phenomenon, deeply embedding, and lending itself to tangible experiences like Club Roadies, Roadies Koffeehouz and growing by leaps and bounds with upcoming experiential formats like Roadies GYM and Roadies Rostel soon for the consumers marking ultimate milestones for the franchise that will bring a novel and distinctive experience to the youth.
